When you're ready, you can add an 'About Us' page to your online store. Add an About Us page to your Shopify online store Instead, you can add a title that is more meaningful to your business, such as 'Our story', 'Values', or even something more specific, such as 'Fair trade commitment'. You don't have to name the page 'About Us'. For example, you could include a newsletter sign-up form or social media follow buttons on your 'About Us' page.

What makes your business stand out - specific expertise, customer testimonials, or additional servicesĭon't forget to include a specific request for your customers that matches the goal of the page, otherwise known as a call-to-action.

Who you're selling to - your approach to customer service or customer satisfaction.

Who you are - your company, your founder, or your producers.

Why you sell it - your company mission or values.

What you sell - anything that makes your products unique.

Consider whether any of the following examples would make a good addition to your 'About Us' page: When you write your 'About Us' page, you should include information about your business, products, or customers that will motivate your customers. Information to include in your About Us page For example, you might include photos of your team, or video testimonials from past customers.

Be engaging - Use pictures or videos to break up the text and help your customers relate to your business.

If you struggle to write in an authentic voice, then try recording your speech and copying it down as a first draft. For example, you might tell the story of how your own experienced helped you discover a product need. Consider writing about the values that drive your business, the story of its growth and challenges, and the goals of your business.

Be authentic - Use a unique, honest voice to tell the story of your business.

A professional designed about us template can help maintain. This copy has all of the design and formatting of the about us sample, such as logos and tables, but you can modify it by entering content without altering the original about us example. For example, you might want to inspire customers to join your mailing list to learn more about your products. A about us template is a type of document that creates a copy of itself when you open it. Be motivating - Consider what you want your customers to do, and how you want them to feel after reading the page.When you write your 'About Us' page, consider the following goals: Add an About Us page to your Shopify online store.Information to include in your About Us page.

Consider the goals of your About Us page.Using your input data and keywords, our tool can optimize your About Us page for SEO, incorporating the keywords, objectives, and outcomes that you can deliver to your clients. Our tool generates professional and high-quality content for your About Us page that totally highlights and explains your values and mission statement. You can change keywords and generate various versions of your About Us page, or manually edit the content until you are completely satisfied. The tool does not require any technical ability to use it is very intuitive and makes it quick and easy to create an About Us page. Using the HIX.AI tool allows you to generate an About Us page in seconds, saving you time and improving your productivity. It allows you to tell your story, create rapport, and stand out from your competitors. HIX.AI's About Us page generator helps you to create a great brand experience for site visitors and establish a connection with potential customers. Reasons to Use HIX.AI's About Us Generator Visitors to your site are looking for a reason to trust your business, and the About Us page can contain your mission statement and values, and highlight the advantages of dealing with you in a friendly and relatable way. Brand IdentityĪn About Us page tells potential customers how the company began and where it is now, and is a great opportunity to explain the benefits of choosing your service or products. So, it is important to have a readable and informative page that will create an excellent first impression for you and your company, and start to build a rapport with visitors to your website. Research shows that the About Us page is the second most visited page on most websites after the Home Page. There are some critical reasons for creating an About Us page, as follows: First Impressions It allows you to talk directly to your site's visitors and tell your story without being concerned about SEO and service descriptions. An About Us page is a key element of any website.

About us page template generator